Patricia Guereca

Fort Worth-based social media marketer specializing in on-site content creation for service-based businesses. I capture real work in the field and turn it into engaging Reels, TikToks, and social content that builds trust and drives leads.

Alongside content creation, I bring experience in paid social, Google Ads, and web analytics. Ensuring content not only looks good, but translates into measurable results like calls, leads, and booked jobs.

Core Skills:

Content Creation & Social Media Management
Creating and managing content across Facebook, Instagram, TikTok, YouTube, and Google Business Profiles. Experienced in capturing video, photos, and on-site interviews, then editing in Adobe Premiere Pro and Photoshop.

Paid Media (Meta & Google Ads)
Campaign setup and optimization, audience targeting, zip code and service area research, and refining ad creative and copy to improve performance.

Web & SEO (WordPress)
6+ years of experience maintaining websites, publishing SEO-friendly blog content, and updating pages.

I bring a hands-on, content-first approach to marketing, helping businesses show what they do and turn that visibility into real growth.

Google

End-to-end management of Google Local Services Ads, from profile setup to lead handling. Experienced in optimizing profiles, adding photos and updates, managing incoming leads, and coordinating with sales teams to ensure fast response times and higher closing rates.

Paid Media (Google Ads)

Managed Google Ads campaigns across Search, Performance Max, and YouTube, optimizing keywords, targeting, and creative assets to improve performance and drive qualified leads.